Story Telling

Traditional Advertising is dead and has been for some time now. The 30-second spot is no longer effective and the DVR, along with multi-screen usage (tablets, smart phones, etc.) have contributed to the demise. Gone are the days where a brand could just slap their logo on content they had no role in shaping.

But out of the ashes, emerges a new paradigm, a model driven by the customer journey and the user experience. One which requires authenticity and relevance and takes place in real time, delivered through compelling content.

The Rise of Storytelling!

Brand Narrative

In today’s world, a brand’s values and the emotions they evoke are narrative material.

Brand narrative is the story of the ideas, experiences and values that represent the tangible, authentic depth and integrity of the brand’s relationship with its consumer. Storytelling and content strategy is now, more than ever, about meaning and experience.

A brand narrative is a powerful tool for making an emotional connection with the consumer who relates to the world around them through stories. The brand narrative or story needs to remain consistent across platforms. This is often referred to as Transmedia story telling.

Helping Brands Tell Their Story Through Improv

Improv is a great tool for generating stories. In this workshop, we’ll help your generate your big story and prepare you with the skills for sharing it with your audience.
If you’ve wondered how to craft more engaging stories that help you connect with authenticity and emotion, this is the workshop for you. You’ll leave with a story to tell in your marketing, for your “elevator pitch”, and you’ll walk away with new ideas for sharing your brand narrative through transmedia.

Through our experiential approach, participants should be able to use the improvisational skills learned to do the following:

  • Apply Storytelling Structure and Devices in Developing Your Brands Story
  • Create Methods and Routes to Socialize the Brand within the Organization
  • Next Steps and Actionable Items for Refining the Brand 
  • Create a Sense of Ownership Across the Various Facets of the Organization
  • Impart Skills in Leadership to Own and Convey the Brand Messaging
  • Understand the Role of Brand Narrative as it Relates to Content Creation

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