Creativity and Innovation

Human beings have a basic need to grow as people. Creative expression, in any shape or form is fundamental to our physical, emotional and spiritual wellbeing. The result of creativity is personal growth. Creativity is like a muscle; it needs to be worked in order for it to be developed. Play is essential to developing ones creativity, mental flexibility and thinking skills in numerous ways.

creativity artistic mind set

Playing through improvisation helps develop one’s:

  • Imagination and ability to generate new ideas (innovation!)
  • Spontaneity and ability to present without preconceived ideas.
  • Ability to take risks and overcome fear of failure and being judged.
  • Ability to detach from any expectations and set ways of thinking and acting.
  • Ability to explore ambiguity and different ways of doing things (more innovation!)

  • Ability to tap into one’s intuition and trust one’s natural creative instincts.
  • Ability to delay ones judgement of others and the situation.
  • Ability to be open to other ideas, support and build on them.
  • Ability to justify which creates new things by putting them into a context and giving them a reason to exist.
  • Ability to solve problems in new innovative ways.


The most innovative teams embrace the basic principles of improv and play:

  • Be a risk taker and take chances. Sure, you can do things the way you’ve always done it. And you’ll probably get predictable results and that might be good enough for you. But if you want to be innovative, you need to break through barriers, take risks, take chances. You may not always be successful when you take chances, but if you don’t, you won’t ever have the chance to really innovate. The most innovative companies and creative people have failed more than they have succeeded. But, when they did succeed, it’s been with market-changing and world-changing innovations.
  • Always be changed by what is said and what happens. Innovative people and innovative teams always uncover new information. But more than uncovering new information, they learn to react to that new information. Instead of locking up when change comes along, these innovative people let that change inspire new ideas and let what unfolds next guide them on. They welcome and thrive on change. And they allow themselves to be changed. They have the beginner’s mind and are always able to learn and change.
  • Create shared, dynamic plans and agendas. The best laid plans of mice and men often go awry right? We’ve all heard that a thousand times before. So, why stick to a plan that is going awry? The answer…DON’T. Abandon them to serve the reality of what is right there in front of you. That’s right, ABANDON them. Let your plans and agendas emerge in real-time in response to what’s right there in front of you.
  • Be fully present and engaged. So, you get your team to abandon static, concrete plans. You’ve gotten out of planning and into being. But, this comes with a caveat. To do this, your team has to be completely engaged and have their attention completely focussed. You have to always be ready and able to ask the question “Yes and?“. You have to be engaged and present to always be asking this question.
  • Keep moving forward. When you’re constantly in the flow of improv and innovation, you can’t stop to analyze. It slows you down and stifles creativity. When something unexpected happens, take advantage of this new situation and move forward with it. If something goes wrong, learn the lesson and move forward. The whole idea is to keep moving forward. The road behind you is not the road that leads to innovation. Keep moving forward.
  • Understand the good of the whole. When you personally understand what is good for the whole, you have a deeper understanding of when to hang back, when to grab the reigns and how to grab them, and how to support the other members of your team. When the whole team has this attitude and understanding, it creates a truly collaborative, improvisational environment.
  • Lose control. We don’t want anyone on our team to be the star or orchestrator. We want to make sure that no one gets into the “controlling mind“. As soon as one person assumes control or seeks the spotlight, the creativity, improv, and innovation of the team suffers. We need to lose the control aspect of the team and allow everyone to respond to the moment
  • Self-organize. Creativity is naturally a self organizing system. Teams that allow themselves to explore and play find this self-organization with ease. The team may set some very basic guidelines of play, but once they do, their roles and organization emerge naturally and creativity flourishes. This type of self-organization allows all kinds of things to be possible.

Play Storming creates highly interactive sessions for your organization and team, helping you unlock the door to creativity and innovation.

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“In a short time Play Storming was able to help us understand our various individual strengths as well as develop a unified vision of what we hope to achieve in the coming year. I highly recommend Play Storming for any organization looking for a fun yet productive way to get their team together and on the same page”

“Play Storming was such a fun experience! I walked away feeling confident about collaborating with others and to trust myself more with my choices, ideas, and abilities. The environment that Shawn and Terrill provide is safe, fun, and exciting coupled with lessons that leave you feeling eager to incorporate these as best practices in every day life. It’s an energizing experience to be thrown into so many surprise situations and walk away feeling successful! The group that joined us is still talking about it to this day and can’t wait to participate again!”

“Play Storming recently came in to do a session with my newly established business team. We had a very fun time and learned many valuable concepts that apply in the real world as well. I highly recommend utilizing Play Storming’s services to improve communication and creativity within your team.”
Israel G., VP at BB&T

“Play Storming’s intuitive and compassionate approach to training helped clients  move through their fears to a place where they felt safe to change and be changed.”

“I was pleased to enlist Play Storming’s help with our most recent workshop series for students involved in the DI creative problem solving program. We have asked other training professionals to help us in the past four years, but none of them has been more successful with our kids in a short period of time than Play Storming was.”

“I went there feeling resentful about having to attend an employee workshop. I was pleasantly surprised by the fun and usefulness of it almost immediately.”
Workshop Participant, The City of Round Rock

“Play Storming Productions provided a team building workshop for members of the public services staff at the Round Rock Public Library. This was a great opportunity for the team to get to know each other and open lines of communication. This group is usually very quiet and reserved, but Shawn and Terrill  were able to get them to open up and feel more comfortable around each other. Shawn’s and Terrill’s positive energy and confidence is contagious. By the end of the workshop, the staff expressed how much more positive and confident they felt and how this would help them be more effective at work.”